Rashan Gary X Shopko Optical
I developed, organized, and produced two video concepts for Midwest-based Shopko Optical and their partnership with Green Bay Packer’s linebacker Rashan Gary. My two concepts, “Shopko Optical Outlook” and “Shopko Optical Switch", aimed to help boost Shopko Optical’s brand equity and also extended to a full-scale microinfluencer campaign in partnership with People First. I brainstormed and pitched the concepts to Shopko Optical and facilitated pre-production, on-set shooting and locations, and post-production alongside the incredible team at Blue Slate Films.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
I love being able to switch up my look with glasses and being able to see all at the same time! I do this by getting new frames that can help elevate my fit and allow me to see the world around me. So go check out Shopko Optical to transform your style! You can find the frame and lenses to make your everyday better in one spot! #ShopkoOpticalSwitch #ShopkoOptical #ad
